Over the past few years, H&M’s Conscious Exclusive Collection has become a line of must-buy pieces for anyone looking to do a little good while they shop.Continue Reading
If I ever get to sit in front of Stella McCartney, one of my first questions to her would be, “Do you ever wonder ‘what the fuck fashion industry?’ ” After creating her line of high fashion, sustainable clothing over 15 years ago, you would think more brands would have jumped on the world-saving endeavour. But, in fact, in that time we have seen the rise of fast fashion and online shopping, both contributing to the millions of tonnes of clothing thrown into landfills every year.
Earlier today, H&M announced a new innovation in sustainable fashion. Using BIONIC, a material derived from shoreline plastic waste, H&M’s latest Conscious Exclusive collection (which will hit stores and online on April 20th) consists of a stand-out, blush pink pleated dress, as well as a full range of women’s clothing, men’s relaxed formal wear and a new fragrance made from organic oils.
Retail giant H&M has taken another step towards sustainability. The mega fast fashion brand, which initially launched its garment collecting program in 2013, just revealed a new campaign and video, called Bring It and Bring It On respectively, urging consumers to bring their unwanted garments and textiles to any H&M location for the purposes of recycling.Continue Reading