H&M’s New Conscious Exclusive Collection Uses Recycled Plastic to Create Dreamy Dresses


Earlier today, H&M announced a new innovation in sustainable fashion. Using BIONIC, a material derived from shoreline plastic waste, H&M’s latest Conscious Exclusive collection (which will hit stores and online on April 20th) consists of a stand-out, blush pink pleated dress, as well as a full range of women’s clothing, men’s relaxed formal wear and a new fragrance made from organic oils.

Fronting the new campaign, model and activist Natalia Vodianova said: “I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion.”

See more in the video below. And to learn more, head to

To shop the H&M Conscious Collection, click here.

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